With this year’s reported catastrophic collapse of Monarch Butterfly populations in Mexico – down to their lowest level since 1976 – La Monarca Bakery is expanding its Cakes for a Cause campaign to all its locations beginning on April 22nd (Earth Day), benefiting their official partner, the ECOLIFE Foundation, and its programs in Michoacán, Mexico.
ECOLIFE’s Monarch Conservation projects include protection of existing forests by constructing fuel-efficient stoves to reduce the cutting of wood for fuel, and restoration of forests through the collaborative planting of thousands of trees in Mexico. Upon returning from his recent trip to the Monarch Sanctuary, ECOLIFE’s Executive Director, Bill Toone, noted “I am just back from a tragic trip to Mexico. Tragic because Monarch butterflies are at an all time low – 2% of the historic one billion of about 25 years ago. Never have there been so few butterflies in Mexico.” In support of their efforts, La Monarca Bakery will donate 10% of the proceeds from all cake sales at their stores to ECOLIFE from April 22 (Earth Day) through April 28.
However, this year’s Cakes for a Cause is more than just a campaign for funds, but also a campaign to raise awareness for this now endangered migratory phenomenon. For this, La Monarca Bakery will also be distributing a coloring page to all kids and families visiting their stores featuring Monarch butterflies in their natural habitat.
Mr. Pasadena says: ” This is just another reason to enjoy this fabulous bakery. Support your sweet tooth and support a great cause. #winwin! “
For more information on La Monarca Bakery, visit www.lamonarcabakery.com, or follow them: @LaMonarcaBakery, FB/LaMonarcaBakery, Instagram/LaMonarcaBakery.